BELINDA MORRIS is a jewellery influencer and editor of the National Association of Jeweller’s quarterly title, The Jeweller. Belinda joined The Jeweller as News Editor in 2002 and became Editor in 2010. She has been a fashion editor, writer and stylist since the ‘80s, working across a range of titles including The Financial Times/ FT How To Spend It, The Independent, Red Magazine, FHM, Wedding Day. On an ad-hoc, as-requested basis she advises brands/retailers/designers on PR and marketing matters and press releases. She is an avid collector (and occasional trader) of vintage costume jewellery. She is also the great, great grand-daughter of the man who brought the fake Cullinan Diamond from South Africa to London, to foil the would-be theft of the Crown Jewels!